Today’s challenge: go around your school or church and ask people if they can state the mission/tag line of your institution. How many can say it without pause? If not, why can’t they? Is your mission simply not compelling or easily enough understood? Does it say why your institution exists? How does your mission/tag line indicate your priorities? What is it saying about what you value?
Next challenge: How will you know when you have reached your mission? Does your staff understand what they need to do to reach it? What is their understanding of the mission? What are their thoughts about reaching it?
My two suggestions about mission/tag lines:
Make it memorable and easy to remember by keeping it short
Involve all who will be participating in meeting the mission to help determine what the statement/phrase should be – the process is as valuable as the end product and should be repeated periodically.
In a comment to a previous post, Kevin Visscher at Duncan Christian School is asking for some advice (see comment #5 under About this blog) on developing a mission. What have you found to be helpful in mission development?