Here is another brilliant short video by Dove and a follow-up to the Evolution video (see my post of March 17 – Seeing on multiple levels.) My apologies to you if any images offend, but this so acutely points out the bombardment coming at our girls/young women – my college age daughters found it very compelling and truthful. Those of you who are old enough to remember it will be struck by the music used at the beginning of the video – the opening tune is obviously inspired by the Rolling Stones 60’s song “Here comes your 19th nervous breakdown.” Comments posted relating to the video raise excellent questions around whether Dove is making a great statement of truth about our cultural values or whether this is just all part of a bigger campaign to increase their “brand” recognition. Unilever, the larger parent corporation of Dove also runs ads by Axe which are 180 degrees in the other direction in terms of presenting inappropriate male views of women as sexual objects. The complexity of the issues involved in this short video and the questions just mentioned compel us as Christian educators in schools and churches to move beyond simple, moralistic answers in challenging our students to apply their faith.